IAB and Widemile Webinar: Less Budget. Better Results.
No Comments Landing Page Optimization, Marketing Insight, Multivariate TestingImprove your 2009 Marketing Performance with Testing
On February 18th, 2009 Widemile and the IAB presented the first ever member hosted webinar titled “Less Budget. Better Results. Improve your 2009 Marketing Performance with Testing” for all IAB members.
Frans Keylard, Director of Optimization at Widemile, spoke on how to increase your marketing impact in 2009, without increasing your budget through testing. Frans reviewed strategies to avoid the most common mistakes made in testing and optimization and discussed how to incorporate testing into your 2009 marketing plan. To end, Frans presented a detailed case study explaining how a Widemile customer achieved a 100% lift with testing and optimization.