An “Open” and Innovative Marketing Campaign by Webtrends
1 Comment Corporate News, Marketing Insight, Multivariate TestingI am excited that Widemile is participating in one of the most original and innovative online marketing campaigns that I have seen in recent memory. Why is the campaign so compelling? Because it is completely transparent, hence The Open Campaign.
“We’re going behind the scenes of an actual marketing campaign to show
in real time how these elements come together to generate profound
customer insight and digital marketing success.” – Webtrends
Webtrends is collaborating with key Open Exchange Partners: ACR Analytics, ExactTarget, ForeSee Results, Mullen, Voce Communications and Widemile. Each partner, as well as Webtrends, will be sharing the behind the scenes tactics and strategies associated with their involvement in the campaign via frequest blog posts and a weekly feature. In addition to showing what happens in the back office, you have an opportunity to engage in the conversation about the campaign with the people who are driving the execution.
The Webtrends marketing team is leveraging the Widemile Optimize on-demand platform to test and optimize the number of subscribers who express interest in being contacted by Webtrends or a partner. Check out the Site Optimization blog post by Billy Shih, Widemile Optimization Analyst.
July 31st, 2009 at 8:25 am
[...] A blog post just three days ago from WideMile gives an example by referencing a campaign that was part of the Open Exchange Partner group initiative which includes WebTrends ACR Analytics, ExactTarget, ForeSee Results, Mullen, Voce Communications and Widemile. (This could also be another way the public can be informed about the inner-workings of online marketing and that it is not scary.) [...]