An “Open” and Innovative Marketing Campaign by Webtrends

Bob Garcia | July 28, 2009
1 Comment Corporate News, Marketing Insight, Multivariate Testing

I am excited that Widemile is participating in one of the most original and innovative online marketing campaigns that I have seen in recent memory.  Why is the campaign so compelling? Because it is completely transparent, hence The Open Campaign.

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“We’re going behind the scenes of an actual marketing campaign to show
in real time how these elements come together to generate profound
customer insight and digital marketing success.” – Webtrends

Webtrends is collaborating with key Open Exchange Partners: ACR Analytics, ExactTarget, ForeSee Results,  Mullen, Voce Communications and Widemile. Each partner, as well as Webtrends, will be sharing the behind the scenes tactics and strategies associated with their involvement in the campaign via frequest blog posts and a weekly feature. In addition to showing what happens in the back office, you have an opportunity to engage in the conversation about the campaign with the people who are driving the execution.

The Webtrends marketing team is leveraging the Widemile Optimize  on-demand platform to test and optimize the number of subscribers who express interest in being contacted by Webtrends or a partner. Check out the Site Optimization blog post by Billy Shih, Widemile Optimization Analyst.