The Widemile Blog

Not to be cliche, but all good things must come to an end. July 30, 2009 marks a significant day in the history of Widemile as the day that we were acquired by Webtrends, a global analytics leader with world class data collection and analysis solutions.

Below is a group shot of the Widemile team. A few folks were missing but the photo captures those who were in the office on Thursday morning.

Last Widemile group shot as we're now Webtrends.

I speak for the Widemile team in sharing our excitement for the future of the Widemile Optimize solution under Webtrends as we’ll be able to share our next-generation testing and targeting technology with a great customer base. This event also marks my return to Webtrends – before joining Widemile I was with Webtrends for more than 3 years. We are excited to be joining the Webtrends team and for our future together.

I am excited that Widemile is participating in one of the most original and innovative online marketing campaigns that I have seen in recent memory.  Why is the campaign so compelling? Because it is completely transparent, hence The Open Campaign.

“We’re going behind the scenes of an actual marketing campaign to show
in real time how these elements come together to generate profound
customer insight and digital marketing success.” – Webtrends

Webtrends is collaborating with key Open Exchange Partners: ACR Analytics, ExactTarget, ForeSee Results,  Mullen, Voce Communications and Widemile. Each partner, as well as Webtrends, will be sharing the behind the scenes tactics and strategies associated with their involvement in the campaign via frequest blog posts and a weekly feature. In addition to showing what happens in the back office, you have an opportunity to engage in the conversation about the campaign with the people who are driving the execution.

The Webtrends marketing team is leveraging the Widemile Optimize  on-demand platform to test and optimize the number of subscribers who express interest in being contacted by Webtrends or a partner. Check out the Site Optimization blog post by Billy Shih, Widemile Optimization Analyst.